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  • Client

    Bildrecht GmbH, Vienna
  • Date

    2013
  • Location

    Vienna, Austria
  • Involvement

    Design, Implementation
  • Project

    Website

360° Branding

Bildrecht und Bildraum

  • Client

    Bildrecht GmbH, Vienna
  • Date

    2013
  • Location

    Vienna, Austria
  • Involvement

    Design, Implementation
  • Project

    Website

The VBK has become Bildrecht. The renaming of the fine artists’ collecting society went hand in hand with a fundamental restructuring of the organization, which represents the interests and copyrights of over 90,000 artists. Beginning with a profound rethinking of the company culture towards becoming a modern, transparent, and internationally connected company, the aim was to offer the represented artists a platform and to make the organization’s activities more visible. 

The website ensures that the artists take center stage and communicates their concerns to the public at large. Another aim was to reposition and upgrade the associated exhibition spaces, Bildraum, which are now shown in a new light to draw attention to their importance.