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  • Client

    Mercedes Benz Österreich
  • Date

    since 2014
  • Location

    Austria
  • Involvement

    Concept, Design, Implementation, Service, Devicehandling
  • Project

    iOS Companion

Companion Mercedes

Mercedes Benz Austria commissioned us to develop an iPad application, the aim of which is to provide up-to-the-minute data to all dealers throughout Austria and to position them as modern and technologically oriented in front of their customers. The result of many workshops and an extensive market research was the development of a Feature Model with variability mechanisms, which had to be specially adapted and expanded for the mobile context.

In the concept phase, the User Experience Design was the main focus, as the Mercedes dealers serve the customers with the help of this app and the primary aim therefore was a representative premium yet simple, intuitive navigation for Mercedes. This concept has been used due to the generic approach for other premium customers, in which the same requirements for a web solution were relevant (Oakley in United States of America).