Digital Product Catalog
Reebok uses the Companion™ as a sales promotion instrument at the POS - also in the stores in the United States of America (USA). The app is customized to the Look and Feel of Reebok and always has the latest photos and videos of the products. Reebok uses this application as a product catalog, whereby pictures, videos and other useful additional documents for each product are forwarded to the seller automatically. Before the Companion was used, Reebok sent printed leaflets to its retail outlets. Now, the central marketing department needs to update the Box-Account and store managers have the most current information at their fingertips. The ROI of this application is correspondingly high.