• BeauCoup – Building Active User Experiences

    The international research and development project BeauCoup was funded by the European Commission as part of the Active Assisted Living (AAL) program: Over a period of 2.5 years, the consortium of nine partners developed solutions that enable various institutions such as museums, exhibition venues or tourism agencies to provide older adults and visually and hearing impaired people with cultural experiences. read more

  • 01/26/2024

    Digital Humanism

    Hannes Werthner is an Austrian computer scientist and former professor of e-commerce at the Institute of Software Engineering and Interactive Systems at the Vienna University of Technology as well as former professor and head of the Department of Information Systems at the Vienna University of Economics and Business. In addition to e-commerce, his academic work also focuses on recommendation services and e-tourism; Werthner is also co-initiator of the Vienna Manifesto for Digital Humanism. read more

  • 12/13/2023

    NOUS Digital and ARtGlass launch First XR Tour on Smartglasses in the Middle East

    In a groundbreaking move to revolutionize Saudi Arabia’s tourism sector, the Royal Commission for AlUla (RCU) launched with us and our partners ARtGlass the Middle East’s first wearable XR tour, thrilling travelers from around the world to the ancient archaeological site of Hegra. The 2-hour experience combining Augmented and Virtual reality elements on transparent smartglasses emerges from the country’s ambitious Vision 2030 plan to sustainably host 100 million annual tourist visits by decade’s end. read more

  • 12/04/2023

    Computational Museology

    Sarah Kenderdine is a leading researcher on interactive and immersive experiences in galleries, libraries, archives and museums. Her widely exhibited installations combine tangible and intangible cultural heritage with new media art practice, particularly in the areas of interactive cinema, augmented reality and non-linear storytelling. read more

  • 10/30/2023

    The Room as an Instrument

    In Spook Country (2007), William Gibson still had fictitious artists to anchor virtual works in 3-dimensional spaces using spatial coordinates. Gibson‘s protagonists were able to see these works with special devices at their respective positions in space. read more

  • 09/25/2023


    On a frequently neglected benefit of museums and other cultural institutions

    It is highly laudable when museums try to reach out to as many sections of the population as possible, offering them incentives and inducements – what we might call appetizers and aids to digestion, aperitifs and digestifs – to partake of the kind of high cultural fare that is not always immediately appealing or easily digestible. read more

  • 07/28/2023

    The Art of Empathy

    What do you do in a museum? Engage with the art and the objects intellectually? Or is a visit to a museum for you primarily a shared experience with friends and family as a kind of entertainment? read more

  • 06/02/2023

    The Customer as Designer

    Digitalization is transforming the relationship between manufacturer and customer. For centuries, the roles were clearly divided between these institutions: one produced, while the other consumed. However, the Internet and new flexible production technologies are pushing the boundaries and creating the possibility for new business models in which the customer can become a product designer. read more

  • 05/03/2023

    From Data Graveyard to Culture Hackathon

    The Benefits of Digitized Museum Collections

    Even before the pandemic, many museums had begun digitizing their collections, discussing open content licenses for the extended use of digitized assets, and aspiring to provide broad-based access via various Internet platforms. As important as this groundwork is, it represents only one aspect of the promise offered by digital democratization. The other aspect is the use made of digitized collections, through which their social potential can only then be exploited. read more

  • 04/13/2023

    How AI can help museums fulfill their purpose

    The social responsibilities of museums

    With ChatGPT-4 on everyone's lips, there is no longer any doubt that AI will change our lives forever. I am itching to jump into the debate about whether it will result in the doom of civilization or the salvation of humanity. But for now, let's focus on the impact of AI on museums - and on just one but yet most important aspect because I'm convinced: AI could become the key to fulfilling the purpose of museums. read more