Blog

What do you do in a museum? Engage with the art and the objects intellectually? Or is a visit to a museum for you primarily a shared experience with friends and family as a kind of entertainment? read more

Digitalization is transforming the relationship between manufacturer and customer. For centuries, the roles were clearly divided between these institutions: one produced, while the other consumed. However, the Internet and new flexible production technologies are pushing the boundaries and creating the possibility for new business models in which the customer can become a product designer. read more

The Benefits of Digitized Museum Collections

Even before the pandemic, many museums had begun digitizing their collections, discussing open content licenses for the extended use of digitized assets, and aspiring to provide broad-based access via various Internet platforms. As important as this groundwork is, it represents only one aspect of the promise offered by digital democratization. The other aspect is the use made of digitized collections, through which their social potential can only then be exploited. read more

The social responsibilities of museums

With ChatGPT-4 on everyone's lips, there is no longer any doubt that AI will change our lives forever. I am itching to jump into the debate about whether it will result in the doom of civilization or the salvation of humanity. But for now, let's focus on the impact of AI on museums - and on just one but yet most important aspect because I'm convinced: AI could become the key to fulfilling the purpose of museums. read more

Challenging the visual paradigm

In Spook Country (2007), William Gibson still had fictitious artists anchor virtual works of art at any location using spatial coordinates. Gibson's protagonists were able to see these works with special devices at their respective positions in space. read more

Better together

As a strong content partner for our apps and mobile guides, our ideal one was always clear: ANTENNA International - worldwide leading in audio content, known for creative concepts and innovative productions in all languages. read more

An acoustic virtual reality trip

Antje Mayer-Salvi from Redaktionsbüro Ost asked our CEO Wolfgang Schreiner a few questions about our product NOUS Sonic for the c/o Vienna magazine. read more

How can we increase productivity while also making it possible to combine work with family or studying? Our management team asked itself this question in mid-2019. The result was a wide-ranging project that has now been implemented using structured processes. read more

A joint study with the Museumsbund Österreich

This year the Museumsbund Österreich conducted a survey about the current state of Austrian museums in digital space. The results were presented to the public at Bildraum 07 at 11 a.m. on October 29, 2019. NOUS Wissensmanagement contributed their expertise in the form of qualitative interviews. read more

NOUS Sonic

Much of our research is currently flowing into NOUS Sonic, our new centimeter-accurate and motion-sensitive user localization: a modified headset is equipped with a real-world orientation sensor, such as the one found in used in robotics to determine position, inclination, rotation or orientation. read more