Supporting museums and cultural institutions in publishing their own content and thus shaping their relationship with visitors has been our mission from the very beginning. We provided the Bank Austria Kunstforum with our NOUS Guide as early as 2009. Since then, the Kunstforum team has been using it to develop media guides independently and according to its design and navigation ideas, and can also publish them as public apps. To date, the Kunstforum has designed guides for more than 40 exhibitions, including blockbusters such as the Frieda Kahlo exhibition as well as for special groups such as the hearing-impaired. Since 2021 the guide can be downloaded as a public app from the iTunes store.